Today, Nick Fong, the founder and broker of Ronival Real Estate, meets with Rodrigo Esponda, the director of the Fiodeicomiso de Turismo de Los Cabos (Los Cabos Tourism Board) to bring us some super exciting information! Nick has grown Ronival to become the largest and fastest growing real estate firm in all of Baja Sur.
With the arrival of new luxury hotels combined with the incredible landscapes that have made this area of the Baja peninsula a favorite vacation spot, the popularity of Los Cabos is huge. In fact, many who visit simply fall in love with Los Cabos and decide to to make it their new home.
To discover more about what makes Los Cabos so amazing and so popular, continue reading.
About the Los Cabos Tourism Board
According to Rodrigo Esponda, as the director of the Los Cabos Tourism Board, he coordinates all of the marketing campaigns for Los Cabos. As such, he’s responsible for shedding light on this amazing vacation destination to all the world. Put simply, he gets paid to invite people to come and visit Los Cabos.
From promotional events and marketing campaigns for PR to coordination with the airlines to land in Los Cabos, Rodrigo brings the business case to the table so everyone involved understands the amazing benefits of doing business in Los Cabos.
Statistics and numbers drive the direction of the Los Cabos Tourism Board and right now, they look fantastic. As such, it’s Rodrigo’s job to present the overall image of the Los Cabos destination and reveal just how amazing this place really is.
Attracting airlines to Los Cabos
As mentioned, one of Rodrigo’s jobs is to attract airlines to come to Los Cabos. He presents the business case to them so they’ll see how lucrative that venture will be. Since the airline planning departments are filled with mathematicians who study the business data, Rodrigo comes prepared. And having data that looks so attractive, he’s able to convince airlines to come to Los Cabos regularly.
One key metric used by airlines is revenue per mile per passenger. To explain, after calculating the fuel expense along with all other costs vs. a ticket price that people can afford, they determine the benefits of coming to a destination like Los Cabos.
Although American Airlines and others come to Los Cabos frequently, bringing people from the United States and Canada, Rodrigo presents his business case to other airlines throughout the world. As he mentions to Nick, he attracts airlines from South America, Europe, and the middle east, as examples.
After airlines learn about the Los Cabos destination from Rodrigo, they quickly realize how popular it will be for the people in their region. As such, more and more visitors from around the world discover Los Cabos and quickly fall in love with this amazing destination.
Even in the United States, Rodrigo convinces airlines to fly to Los Cabos from other cities like Miami. He shows them that there is already a great deal of traffic taking place from those places. That means, people from Miami don’t have to drive far to fly to Los Cabos – they can fly there from their own airport.
Come to Los Cabos and stay in one of our magnificent Ronival Vacations properties.
Want to buy your home in Baja California Sur? Just contact me today: info@ronival.com
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Work With Ronival Real Estate
Ronival Real Estate has helped thousands of buyers and sellers across Los Cabos since 2010. If you’re interested in Cabo Real Estate, our team can assist with everything from showings and negotiations to closing and property management. Have questions? Contact us here or call +52 (624) 227 5766.