As of July 1, 2025, Baja California Sur has introduced a new policy affecting all international travelers: the Embrace It Tax. This initiative is designed to support sustainable tourism and preserve the unique natural and cultural resources that make this region a world-class destination.
What Is the Embrace It Tax?
The Embrace It Tax is a mandatory entry fee for foreign visitors who plan to stay in Baja California Sur for more than 24 hours. The cost is MXN $470 (approximately $25 USD) per person. This fee applies to all international arrivals, whether you enter by air, land, or sea.
Key Details
- Amount: MXN $470 (~$25 USD) per person
- Who Must Pay: All foreign visitors staying over 24 hours
- Exemptions: Mexican citizens and legal residents are exempt
- How to Pay: The fee must be prepaid online; travelers receive a QR code as proof of payment, which must be presented upon arrival
Why Has This Tax Been Implemented?
Baja California Sur is renowned for its pristine beaches, diverse marine life, and vibrant local communities. The new visitor tax is part of a broader commitment to sustainable tourism. Revenue generated from the Embrace It Tax will be directed toward conservation efforts, infrastructure improvements, and community development projects that benefit both residents and visitors.
How to Comply with the New Regulation
To ensure a smooth arrival:
- Prepay the Tax Online: Complete the payment before your trip via the official online portal.
- Obtain Your QR Code: After payment, you will receive a QR code. Save it digitally or print a copy.
- Present Proof Upon Arrival: Show your QR code at your point of entry into Baja California Sur.
Failure to comply may result in delays or complications at immigration or customs checkpoints.
Who Is Exempt?
- Mexican citizens
- Legal residents of Mexico
These individuals are not required to pay the Embrace It Tax.
The Value of Responsible Tourism
By participating in this program, international visitors contribute directly to the ongoing preservation and enhancement of Baja California Sur’s natural and cultural heritage. This ensures that the region remains a premier destination for future generations.